15 Jun 2022

Institute Survey on New Brand Identity and Services 2022

The Institute has recently undergone a repositioning exercise to broaden the general perception of the governance role of company secretaries. Integral to this exercise was the launch in 2019 of the dual qualification of Chartered Secretary and Chartered Governance Professional (CS/CGP), and the launch in 2020 of an updated qualifying programme – the CGQP. The CGQP, together with the CPD services offered by the Institute, provides focused and comprehensive education and training to the Institute’s members and students on governance, board dynamics and risk management, amongst others.

More recent milestones include the Institute’s change of name to The Hong Kong Chartered Governance Institute (HKCGI) in July 2021, plus the rebranding and website revamp in January 2022. As a professional membership body, the Institute values engagement with its members. A members’ online survey, published in March this year, was one such engagement initiative, designed to seek members’feedback on the new brand and revamped website, as well as the services that the Institute provides.

In June, the Institute published a summary report of the Survey on the New Brand Identity and Services 2022. 1,797 individuals responded to the survey, constituting approximately 18% of the total number of members, graduates and students. Of the respondents, 89% were members, 7% graduates and 4% students. Highlights of the survey findings and the responses from the Institute were also discussed at the President’s Forum: A New Vision 2022, which was held on 7 April 2022.

The Institute would like to thank those members, graduates and students who contributed their time and provided valuable feedback through the survey and the President’s Forum. The feedback will help us better understand and meet the needs of our members, graduates and students.

To view the survey, please click HERE.

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